What’s in a Name? Denverites Weigh In on Renaming the Iconic 16th Street Mall

Denver’s 16th Street Mall is more than just a bustling thoroughfare—it’s a cultural landmark, a tourist hotspot, and a beloved gathering place for locals. But what if it had a different name? A recent survey asked Denverites to reimagine the iconic mall, and the responses were as diverse as the city itself.

Why Rename the 16th Street Mall?

For decades, the 16th Street Mall has been synonymous with Denver’s vibrant downtown scene. However, some residents feel the name no longer captures the essence of the space. With ongoing renovations and a renewed focus on community engagement, many believe it’s the perfect time for a fresh start.

Top Contenders for a New Name

From honoring local history to embracing modern trends, Denverites proposed a variety of creative alternatives. Here are some of the most popular suggestions:

• The Mile High Promenade – A nod to Denver’s Mile High City nickname and the mall’s pedestrian-friendly design.
• Rocky Mountain Way – Celebrating Colorado’s stunning natural beauty and outdoor culture.
• Denver Commons – Highlighting the mall’s role as a central gathering place for the community.
• Union Station Boulevard – Paying homage to the historic Union Station at the mall’s western end.
• The Green Line – Emphasizing sustainability and the mall’s recent eco-friendly upgrades.

What’s Behind the Push for Change?

The desire to rename the 16th Street Mall isn’t just about a catchy new moniker. Many residents see it as an opportunity to redefine the space and reflect Denver’s evolving identity. With the city’s rapid growth and changing demographics, some argue that a new name could better represent the diverse communities that call Denver home.

Challenges and Controversies

Renaming such an iconic landmark isn’t without its challenges. Critics worry that a new name could erase decades of history and confuse tourists. Others question whether the cost of rebranding—new signage, marketing campaigns, and more—would be worth it. However, supporters argue that a fresh name could breathe new life into the mall and attract even more visitors.

What’s Next for the 16th Street Mall?

While the survey results are in, the decision to rename the mall is far from final. City officials are expected to review the proposals and gather additional feedback from residents and business owners. Whether the 16th Street Mall gets a new name or keeps its old one, one thing is certain: it will remain a cornerstone of Denver’s urban landscape.

What Do You Think?

• Should the 16th Street Mall keep its name, or is it time for a change?
• Which proposed name do you think best represents Denver’s identity?
• Could renaming the mall alienate long-time residents or confuse tourists?
• Is the potential cost of rebranding justified by the benefits of a new name?
• What role should public opinion play in renaming iconic landmarks?

Share your thoughts and join the conversation about the future of Denver’s 16th Street Mall!