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Mar 26, 2025
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End of an Era: Coliseum Vendors Share Emotional Farewells to Oakland Sports Legacy


End of an Era: Coliseum Vendors Share Emotional Farewells to Oakland Sports Legacy

Farewell to the Coliseum: A Heartfelt Goodbye from Oakland's Legendary Vendors

As the Oakland Athletics prepare to leave their storied home, the Coliseum, a wave of nostalgia and emotion washes over fans and workers alike. For decades, this venue has been a hub of unforgettable memories, thrilling games, and community spirit. Let's take a closer look at the lives intertwined with the Coliseum and the bittersweet farewell they’re preparing to say.

The Early Days of the Coliseum

Long before the iconic moments of Kenny Stabler's heroic touchdown passes and Reggie Jackson's powerful home runs, Rick Cowell and his brother rode their bikes to a vacant lot on East 14th Street. Cowell, a Fremont High School graduate, witnessed the construction of a monumental triple-deck stadium that would soon put Oakland on the sports map.

  • Coliseum Opening: The Oakland Coliseum opened its doors on September 18, 1966, with an electrifying Raiders game against Kansas City, marking the beginning of a 60-year legacy.
  • Vendor Beginnings: Cowell started selling game programs, transitioning to beers as fans flooded in to cheer for their beloved teams, including the A's starting in 1968.

A Changing Landscape for Vendors

The departure of major league teams has left vendors facing uncertain futures. With the A's moving to Sacramento, following the departures of the Warriors and Raiders, many who relied on the Coliseum for their livelihoods are left grappling with the impact.

  • Vendor Community: John Arnolfo, a vendor since 1971, highlights the tight-knit community among those who work at the Coliseum, emphasizing the struggle younger vendors now face.
  • Final Days: As Cowell prepares to retire after the last home game on September 26, the emotional weight of this transition is palpable.

Memories of a Second Family

Coliseum staff have developed deep bonds with each other and the fans over the years. Danielle Downey, a bartender since 2000, and Selina Vizcaino, who joined in 2017, reflect on the family-like atmosphere they’ve cultivated amidst the hustle and bustle of game days.

“We have all cried. We have all fought. We have all had each other’s back,” says Vizcaino. This sentiment resonates strongly as they prepare to leave the place that has been their second home.

Looking Forward

With the A's moving on, vendors are starting to explore new opportunities. Some hope to continue their careers in other sports venues or with local teams like the Oakland Roots, while others are transitioning to different industries altogether. The emotional toll of this change is evident, as many reflect on the connections built over decades.

What Comes Next?

As Oakland bids farewell to its beloved teams, the question remains: what does the future hold for the Coliseum and its dedicated vendors? Only time will tell, but the memories and legacy of this iconic venue will undoubtedly live on in the hearts of its fans and workers.

What do you think?

  • Is it fair for cities to lose their teams to wealthier markets?
  • What could have been done differently to keep the A's in Oakland?
  • How important is local support for professional sports teams?
  • Do you think the rise of independent teams like the Oakland Ballers can fill the void left by major league franchises?

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Source Credit

Sofia Martinez
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Sofia Martinez

Sofia Martinez is a bilingual news reporter with a talent for bringing stories to life on both national and international platforms. Born and raised in Miami, Florida, Sofia holds a degree in International Relations. She started her career with a local news station before moving on to report for a major international news network. Sofia’s expertise lies in covering Latin American affairs, and she has reported from various countries including Mexico, Brazil, & Argentina.

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