Unveiling Elegance: BOSS Fashion Store Set to Grace Birmingham's The Summit!

Birmingham's fashion scene is about to get a significant upgrade! The renowned German fashion brand BOSS is making its way to The Summit by the end of this year, bringing with it a stylish array of modern designs that fashion enthusiasts won’t want to miss.

Where to Find BOSS

The new BOSS store will be strategically located between Warby Parker and Bath & Body Works, making it easy for shoppers to pop in and explore the latest trends. Currently, the storefront is adorned with eye-catching BOSS signage, hinting at the stylish offerings soon to be available.

What BOSS Brings to the Table

As the flagship brand of the century-old HUGO BOSS company, BOSS is celebrated for its sophisticated collections for both men and women. With global ambassadors like the iconic David Beckham, the brand is synonymous with modern elegance and stylish versatility.

Explore BOSS's Signature Offerings

Shoppers can expect a diverse range of fashion pieces, including:

• Knitwear
• Smartly designed suits for both men and women
• Casualwear
• High-quality denim

The Summit's Growing Retail Landscape

The Summit continues to evolve, boasting an impressive lineup of new stores and dining options. If you haven't visited recently, here are some of the exciting additions that have made their debut in 2024:

• Mizzen+Main – Specializing in comfortable menswear
• gorjana – A Southern California-based jewelry brand
• Culinary Dropout – A trendy restaurant by James Beard-nominated restaurateur Sam Fox
• Rowan – A woman-owned piercing shop
• Peter Millar – A luxury apparel retailer
• Carhartt – Known for its durable work apparel

With these exciting developments, The Summit is quickly becoming a go-to destination for shoppers looking for a unique blend of high-end fashion and casual dining experiences.

Join the Conversation!

Are you as excited as we are about the arrival of BOSS at The Summit? Share your thoughts and tag us @bhamnow! We want to hear from you!

What do you think?

• Will BOSS's arrival elevate Birmingham's fashion status?
• Are luxury fashion brands necessary for a city’s shopping scene?
• What impact do you think BOSS will have on local retailers?
• Is Birmingham ready for high-end fashion, or should it stick to local brands?
• What other brands would you like to see come to The Summit?