Exciting News: Birmingham's New Coca-Cola Amphitheater Set to Transform Live Entertainment!

Big changes are coming to Birmingham, Alabama! The BJCC has officially unveiled plans for a state-of-the-art outdoor concert venue, aptly named The Coca-Cola Amphitheater, set to open its doors in the summer of 2025. This remarkable addition promises to enhance the local arts scene and provide unforgettable experiences for music lovers.

A Partnership that Matters

The Coca-Cola Bottling Company UNITED has stepped up as the title partner for this iconic venue, strategically positioned in Birmingham’s vibrant Northside area. This partnership underscores Coca-Cola's long-standing commitment to the community and their desire to elevate Birmingham as a cultural hotspot.

• Opening Date: Summer 2025
• Location: Northside, Birmingham
• Seating Capacity: 9,380 attendees
• Planned Events: Over 20 concerts and various special events annually

“A world-class amphitheater deserves a world-class name,” said Conrad Rafield, Chairman of Coca-Cola UNITED. “The Coca-Cola Amphitheater is poised to become a major venue for live performances in Alabama. Our investment reflects our dedication to promoting Birmingham as a lively cultural hub.”

What to Expect from the Coca-Cola Amphitheater

Designed to be a premier destination for live entertainment, the Coca-Cola Amphitheater will host a multitude of events that cater to diverse audiences. Here’s what we know so far:

1. Concerts: The venue will feature a lineup of local and national artists, providing a platform for a variety of music genres.
2. Festivals: Expect vibrant festivals that celebrate Birmingham's rich culture and community spirit.
3. Community Events: The amphitheater will serve as a gathering place for community events, fostering local pride and unity.

Building the Future

Construction of the Coca-Cola Amphitheater is already underway, with a $46.1 million contract awarded to Birmingham-based Stone Building LLC. This project is more than just an entertainment venue; it's an investment in the future of Birmingham.

“This is an exciting day for the community. It showcases the power of collaboration among the BJCC, the City of Birmingham, Live Nation, and Coca-Cola,” expressed Tad Snider, Executive Director of the BJCC. “The amphitheater solidifies our commitment to making this area the entertainment hub of Alabama.”

Coca-Cola's Commitment to Birmingham

The Coca-Cola Amphitheater is part of a broader strategy by Coca-Cola to invest in Birmingham. The company recently broke ground on a $330 million facility that will create 50 new jobs in the area.

“We’ve been part of this community for 122 years, and it’s an honor to enhance that relationship with the naming rights to this venue,” stated Mike Suco, President and CEO of Coca-Cola UNITED. “We believe this amphitheater will attract visitors and stimulate the local economy, positioning Birmingham as a cultural and arts destination.”

What do you think?

• Will the Coca-Cola Amphitheater positively impact Birmingham's economy?
• Do you believe corporate sponsorships like Coca-Cola's are beneficial for local communities?
• What types of events would you like to see hosted at the new amphitheater?
• Is this venue a game-changer for Birmingham's music scene?
• How do you feel about large corporations influencing local culture?

As Birmingham prepares for this exciting new chapter, the Coca-Cola Amphitheater is set to become a cornerstone of the city’s cultural landscape. Stay tuned for updates on its development and upcoming events!