Big Changes Ahead: Auraria Campus Unveils Bold New Identity!

In a significant step towards modernization, the Auraria Higher Education Center has officially rebranded itself as Auraria Campus. This fresh identity, launched just in time for the new academic year, aims to better represent the vibrant community of students and institutions that call this campus home.

What Sparked the Change?

• Historical Significance: The rebranding marks the first time in 50 years that the campus has undergone such a transformation.
• New Beginnings: The launch coincides with the start of classes for the three colleges located on the campus: Community College of Denver, MSU Denver, and CU Denver.
• Digital Presence: Along with the new name, Auraria Campus has launched a revamped website, aurariacampus.edu, to enhance online engagement and accessibility.

Celebrating the New Identity

To commemorate this exciting change, Auraria Campus has adorned the streets of Denver with new flags and banners, prominently displayed in Larimer Square and on the Larimer Street Bridge. This visual celebration aims to engage both the local community and visitors alike.

Artistic Expressions of Unity

In addition to the branding changes, Auraria Campus has unveiled two stunning murals—"Woven on the Wind" and "Unidos". These artworks, located along the Auraria section of the 5280 Trail, symbolize the diverse and interconnected community of students and faculty.

What Lies Ahead?

This rebranding effort signifies more than just a name change; it represents a commitment to fostering a more inclusive and dynamic educational environment. As Auraria Campus moves forward, it will be interesting to see how this new identity shapes the future of the institutions and the students they serve.

What do you think?

• Is rebranding an effective way to modernize educational institutions?
• How important are campus identities in attracting new students?
• What impact do you think the new murals will have on community engagement?
• Should other educational institutions consider rebranding to stay relevant?
• Are there any potential downsides to changing a long-established name?