Made in Tarrant: Fort Worth-based app revolutionizing customer feedback

by Ismael M. Belkoura, Fort Worth Report
July 21, 2024

Contact information:

Website: www.marketmatch.app

Phone Number: 214-561-6265
Email: dking@marketmatch.app
Instagram: https://www.instagram.com/marketmatch.app

Ismael M. Belkoura: Tell us about your company, and how it came together.

Demetrie King: Market Match App was founded with the vision of bridging the gap between consumers and local markets. The idea was born out of a need to simplify the shopping experience by leveraging technology to bring together buyers and sellers in a seamless and efficient manner.

The app was developed with the goal of providing a user-friendly interface that allows consumers to discover and purchase products from nearby markets. We believe in the importance of community and the value of supporting local economies. By connecting consumers with local vendors, Market Match app aims to create a thriving ecosystem where both buyers and sellers can benefit.

Through continuous feedback and collaboration with our users and partners, we have built a robust platform that caters to the evolving needs of the market. Our journey has been fueled by our dedication to creating a positive impact and making local shopping more accessible and enjoyable for everyone.

Belkoura: What makes what you do unique or different from other organizations?

King: What sets Market Match App apart from other organizations is our laser focus on empowering local markets and fostering community connections. Unlike many other e-commerce platforms that emphasize large-scale retailers, Market Match app is dedicated to promoting and supporting small, local, and large vendors.

Belkoura: What is the biggest lesson you’ve learned since starting your own business?

King: The biggest lesson I have learned since starting Market Match App is the importance of adaptability and community engagement. In the dynamic world of local commerce, listening to our users and being responsive to their needs is crucial. We've discovered that fostering strong relationships with both consumers and vendors not only enhances user satisfaction but also drives our growth and innovation. Embracing feedback and being willing to pivot has allowed us to stay relevant and continuously improve our platform.

Ultimately, the success of Market Match App hinges on our ability to remain flexible and deeply connected to the communities we serve.

Belkoura: What’s your favorite part of what you do?

King: My favorite part of Market Match App is the ability to simultaneously help both vendors and consumers. It's incredibly rewarding to see local businesses thrive as they reach a broader audience through our platform. At the same time, providing consumers with convenient access to fresh, locally sourced products creates a win-win situation. The joy of fostering community connections and supporting the local economy while making shopping easier and more enjoyable for everyone is truly unparalleled.

Belkoura: How did you fund your company?

King: I funded Market Match App entirely through bootstrapping. From the very beginning, I pooled personal savings and reinvested any initial revenue back into the business. This self-funding approach allowed us to maintain complete control over our vision and operations. By staying lean and focusing on sustainable growth, we were able to build a robust platform without relying on external investors.

This journey has been challenging, but it has also given us the freedom to innovate and stay true to our mission of supporting local markets and communities.

Belkoura: Anything else you would like to mention?

King: We'd love for (everyone) to download Market Match App and experience the ease of supporting local markets right from your phone. Businesses looking to connect with their customer base in a more meaningful way are encouraged to try our app. Together, we can strengthen our communities and support local economies. (Community) involvement makes a difference.

Ismael M. Belkoura is a reporting fellow for the Fort Worth Report. Contact him at