Unveiling This Year's Spookiest Trick-or-Treat Trends: What Instacart Data Reveals!

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Unveiling the Spooktacular Candy Trends for Halloween 2023!

As autumn leaves begin to fall and eerie decorations start to adorn the streets, one thing is certain: Halloween is creeping up fast! With this spooky season comes a surge in demand for delicious treats, elaborate costumes, and festive decor. To delve into the sweet world of Halloween, Instacart has analyzed grocery orders and conducted an extensive survey with over 2,000 Americans, revealing fascinating insights into this year's candy preferences and Halloween activities.

Let’s unwrap the delightful trends that make Halloween a candy lover's ultimate celebration!

The Halloween Buzz

According to the survey, an impressive 76% of Americans love to celebrate Halloween, with 25% declaring it their favorite holiday. What do they have planned for this year?

• 50% plan to indulge in Halloween candy.
• 46% will hand out candy to trick-or-treaters.
• 31% intend to don a costume.
• 23% will hit the streets for trick-or-treating.

When does the Halloween excitement kick off? Interestingly, 33% of respondents start celebrating before October, while 38% get into the spirit in mid-October. A mere 13% wait until the final week of October!

Data from Instacart shows that October 31 is the peak day for candy orders, with 21% of all candy purchases occurring on this day alone. It seems that many people are turning to last-minute deliveries to stock up for the big night!

Top Candies That Trick-or-Treaters Crave

Classic candies reign supreme during Halloween. Here's a look at the top 10 candies that are sure to delight trick-or-treaters this year:

1. Reese's Peanut Butter Cups
2. M&M's
3. Snickers
4. Skittles
5. Twix
6. Kit Kat
7. Starburst
8. Milky Way
9. Butterfinger
10. Candy Corn

Candy Purchasing Plans

Among Americans who plan to share treats this Halloween:

• 83% will buy fun-size candies in variety packs.
• 36% are opting for full-size candies.
• 22% are splurging on king-size options.

Top Sweets by State

Reese's Peanut Butter Cups dominate the Halloween candy landscape, reigning supreme in 40 states, including heavyweights like California, Texas, and New York. However, candy preferences vary greatly by region:

• Peanut M&Ms are particularly loved in Hawaii, Idaho, and Utah.
• M&Ms are popular in the Midwest, especially in Montana and Nebraska.

States and Their Unique Favorites

Each state brings its own unique tastes to the Halloween table:

• Florida has a surprising fondness for Milky Way Dark, with 248% more purchases than the national average.
• In Missouri, Tootsie Rolls are 166% more common in carts.
• New Yorkers are indulging in Ferrero Rocher chocolates, 141% above average.
• Maine and New Hampshire show a strong preference for the divisive Candy Corn, with purchases 138% and 110% higher than average, respectively.
• Nerds are a hit in both North Carolina and Georgia, with purchases 120% and 111% above average.

Sugar Highs and Lows: The Sweet Tooth States

The following states have the highest and lowest candy purchasing rates this Halloween:

Top Five Sweet Tooth States

1. Utah
2. Oregon
3. Nebraska
4. Montana
5. Idaho

Bottom Five States for Candy Purchases

1. Hawaii
2. Florida