A closer look at the future of northern Frisco

A making of the planned Fields West advancement in Frisco.

Image thanks to Gensler

When driving past developments in north Frisco in early 2024, a general style seems to emerge.
There are new streets and freshly turned dirt. There are engraves in the landscape where future water features might go, and in some areas, mint-condition houses have begun popping up from the ground.
The view is a snapshot of the state of north Frisco today-- a landscape in the middle of metamorphosis.
In the not-too-distant future, that view will continue to develop.
In January, the Frisco City Council made "North Frisco Activation" among its leading 10 priorities for 2024. The area's positioning on the list comes sandwiched in between major plot points in Frisco's history. In 2023, the complex at PGA Frisco opened its doors and after that hosted a significant tournament days later.
" It's sort of the untold story of what the long-term impact will be of the PGA, is that it's essentially going to type of guarantee the exceptional projects to come on our side of 380," Cheney stated. "Prosper will definitely benefit too, definitely the halo will extend even more out. It certainly kind of set our course in history as far as us being able to achieve what we actually desired to attain in that part of our city."
And now, Frisco is looking ahead to two years from now, when the World Cup will concern DFW for a whopping nine international soccer matches.
" And now it's becoming a little cliche, it's like everyone is targeting 2026, the World Cup, like 'get open by 2026,'" Cheney stated. "It is type of great to have that natural due date. It type of forces everybody to lean in, whether it's the city making certain to get licenses and approvals out, and everyone is drawing in the exact same direction to get a lot of these tasks done."
RoadsAs the city of Frisco looks at its own objectives for the future of its northern corridor, it has 2 main focuses. Noted as "success markers" within city paperwork, the city is taking a look at road completions and advancement contracts as it focuses on the activation of north Frisco.
On Wednesday, Feb. 28, the Frisco Enterprise joined Cheney on a journey around the northern Frisco location. One of the very first stops was a see to Panther Creek Parkway simply off of the Dallas North Tollway. Soon, work will start to produce a six-lane divided roadway of Panther Creek Parkway from the tollway to Preston Road. Building and construction is slated to end in the 4th quarter of 2024, according to the city's geographic information systems map.
" This will be open before Universal opens," Cheney stated, "so this is going to be a significant connection point here."
Work is likewise underway to broaden the Dallas North Tollway. While not a city of Frisco task, the growth will have an impact on Frisco traffic.
Work just recently wrapped up on Legacy Drive in between Panther Creek and PGA parkways. Cheney noted that the Fields designer built the roadways.
" They wished to do a nicer roadway than what we think about city requirement," Cheney said. "So the offer we made with them is we calculated what it would cost the city to do our standard roadway, and then that's what we wanted to pay, and I think they wound up paying another $15 million since these lights are designer lighting fixtures."
He noted that mature trees were put into the medians which there was a level of detail put into bridge advancement.
Another essential factor in the area, Cheney kept in mind, is that the trail network was developed before roads were. As an outcome, tracks have below-grade crossings.
" And so if you live in Hollyhock or any of these neighborhoods (...) you can get on a bike and get to any of these developments and not cross a single street," he stated.
While taking a trip down Fields Parkway, Cheney mentions that the roads are being built from day one at full size and capacity.
" Usually we'll can be found in, like Legacy would have been done at 4 lanes in the beginning and then perhaps a decade later you come back and broaden it to six," Cheney stated. "With all the growth that we understand is taking place out here, we're like, we just require to do it all in one shot."
Fields FriscoRoadway advancement is offering a facilities skeleton as major development jobs move forward in North Frisco. The biggest puzzle piece because sector of the city is Fields, a 2,500-acre mixed-use development.
Cheney kept in mind that it is rare to have one landowner own 2,500 acres.
" Otherwise you're attempting to create a vision like this in 100- or 200- or 500-acre, you know, those landowners may have various visions," Cheney said. "And so when we had the ability to do this as one cohesive zoning case, which was our most significant one ever, that definitely assisted. It would have been hard to put all this together if it would have been five or 10 landowners that owned all this land."
The significant advancement will bookend that part of the city, Cheney stated.
Plans include development of North Fields, where a 673-unit multifamily advancement is under building, and which includes plans for sibling ponds. There are also plans for restaurants and retail in the area.
On the other side of the golf courses at PGA Frisco is The Preserve. Cheney explains that development in the area is embracing the hill topography that features the landscape rather than sufficing away.
" For high-end kind of custom neighborhoods, they either want trees, water or terrain," Cheney said. "They definitely didn't have to do that, but you're not going to get the level of homes that you would have otherwise."
Cheney kept in mind that there has been an interest in drawing in Fortune-500-type business.
" So we need C-Suite housing in our neighborhood, and so it does not get better than this as far as drawing in C-Suite type real estate," he said.
South of Fields Parkway is the Brookside area. Lots in Brookside North are slated to be provided this summer season, Cheney stated. Brookside South, for the most part, will see homes valued at $1-2 million while homes in Brookside North will be at about $1.5-2.5 million, Cheney stated.
Cheney kept in mind that the Brookside neighborhood will include shared neighborhood spaces distributed throughout the location. That includes a $14 million facility center, he stated.
Deal with other portions of the Fields advancement is also in progress-- horizontal work has actually begun on Fields West, slated to be a "sis" development to Legacy West in Plano. Ground broke late last year on Universal Kids Resort, and a keeping wall assured to the Cobb Hill neighborhood across the street has been taken into place.



A making of the welcome plaza prepared for Northwest Community Park, located near the intersection of Panther Creek and Teel parkways.

Rendering provided by the city of Frisco

A halo effectWhile Fields provides a large piece of the puzzle in north Frisco, other advancements will form the northern sector's future.
The 230-acre mixed-use development is slated to include 5 million square feet of office area; 2,200 high-end property units, a 200-room Dream Hotel and 380,000 square feet of retail area. Plans likewise include a music hall, outdoor amphitheater, food and beverage locations and a 40-acre green belt, according to the city of Frisco site.
The city of Frisco is also in the middle of developing its own jobs. Work is underway on Northwest Community Park, a now $40 million park near the intersection of Panther Creek and Teel parkways that is slated to consist of bike park features, a discovery garden, a splash pad, amphitheater yard, canine park, adventure playground and picnic lawn. There are intend to build the park so that it can host 5K occasions.
On Wednesday, Cheney mentioned the tree zone where Northwest Community Park will begin.
" So kind of what this whole part of the city is going to be known for is, I suggest, there is going to a mix of some dense advancement like Legacy West but then these wide-open park spaces. It's an actually cool mixture of both," Cheney said. "Where else in the country could you take your bike and do the mountain bicycle trail and after that have lunch at Fields West?"
Cheney explained the nearby place of Frisco on the Green Park, a three-acre website near Teel Parkway with prepare for a more natural environment feel.
Both Frisco on the Green and Northwest Community Park draw inspiration from the nearby PGA of America. The city of Frisco site specifies that Frisco on the Green Park was called for its distance to the PGA headquarters, and Parks and Recreation Director Shannon Coates has formerly stated that inviting the PGA functioned as a driver for the Northwest Community Park project.
The city parks are not the only advancements that have actually been impacted by the PGA.
" When you land a job like a PGA, then it's making certain you're benefiting from that property to type of take full advantage of the greatest and finest usage for everything that's around it," Cheney said.
He uses the example of The Link, a 244-acre mixed-use addition to PGA Frisco that is slated to include a mix of Class An office, location retail, high-end property, store hospitality, entertainment and sports-focused wellness uses.
" If you go look at the shape of The Link, as an example, it's an odd-shaped home," Cheney said. "So attempt to imagine what may have gone there had the PGA not gone where it did."
Possibly a commercial usage or single-story workplace, he said.
" It would have most likely been restricted usages, but now because of the PGA, it's going to be a billion-dollar development."
As Frisco looks ahead to its future, the city is taking actions to prioritize what the story of its northern sector will appear like as private development continues.
" We're doing our part," Cheney stated. "We're putting the roads and facilities in.
And advancement arrangements are performance-based, Cheney notes, suggesting incentives are not paid till the tasks deliver.
With its place in between State Highway 121 and United States 380, Frisco is the bullseye in the path of growth.
" It is coming whether you desire it or not," Cheney said, "therefore it's then how do you control to get the quality of advancements that you want instead of just development for development's sake."