- Apr 5, 2025
In a move that could shake up the energy drink industry, Senator Bob Menendez is spearheading a new caffeine labeling law following the heartbreaking death of a New Jersey college student. The proposed legislation aims to prevent similar tragedies by forcing manufacturers to disclose dangerous caffeine levels in their products.
The legislation, dubbed the "Jake's Law" in honor of 21-year-old Jersey City student Jake Pannone, would require:
Pannone's sudden death from cardiac arrest - attributed to excessive caffeine consumption during final exams - has become a rallying cry for food safety advocates. His family reports he consumed multiple highly-caffeinated beverages within hours while studying.
Energy drink manufacturers are already pushing back, arguing:
However, medical experts counter that many young consumers don't understand the risks of caffeine stacking - combining multiple caffeinated products in short timeframes. "A Starbucks coffee plus an energy drink plus pre-workout powder can deliver a potentially lethal dose," warns Dr. Ellen Wright, a cardiologist at Jersey City Medical Center.
Menendez plans to introduce the bill when Congress reconvenes, with hopes of bipartisan support. Similar state-level proposals have emerged in California and Massachusetts following caffeine-related incidents.
The debate comes as energy drink sales continue soaring, particularly among teens and young adults. Market research shows 30% of college students regularly consume energy drinks, often mixing them with alcohol or other stimulants.
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