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Apr 14, 2025
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Unveiling Beauty: Join Us for an Exciting Grand Opening of the Makeup Artistry Institute in Santa Ana Today!


Unveiling Beauty: Join Us for an Exciting Grand Opening of the Makeup Artistry Institute in Santa Ana Today!

Exciting New Beginnings: Allure IMA's Grand Move to Santa Ana!

Allure IMA, the renowned Institute of Makeup Artistry, is embarking on a thrilling new chapter as they relocate their headquarters from Irvine to Santa Ana. This vibrant move promises to enhance the institute's mission of educating future beauty professionals while fostering a deeper connection with the local community.

Grand Opening Celebration

Mark your calendars! Join us for the grand opening of Allure IMA’s new Santa Ana Campus on October 23rd, from 4 p.m. to 6 p.m. The event will feature an official ribbon-cutting ceremony attended by city officials and members of the Santa Ana Chamber of Commerce. Expect an afternoon filled with excitement, networking, and inspiration!

About Allure IMA

  • Founded: 2016
  • Branch Campus: South Gate
  • Innovative Learning: Online and Hybrid programs available

Curious about their offerings? Click here to explore a full list of programs, including upcoming courses in Esthetics and Cosmetology.

Meet the Team

Leading the way in education at Allure IMA is Demi Sandhanwalia, the Director of Education. A proud graduate of California State University, Fullerton, Demi is dedicated to nurturing the next generation of beauty experts and is committed to fostering an engaging learning environment.

Community Involvement

The grand opening will not only celebrate Allure IMA’s move but also highlight the institute's commitment to the Santa Ana community. Mayor Valerie Amezcua and the Santa Ana Chamber of Commerce will be present, emphasizing the importance of collaboration between local businesses and government.

As a special treat, the Santa Ana High School Marching Band will provide entertainment, making this event a fun-filled occasion for families and friends!

Join the Celebration!

This is more than just a move; it’s an opportunity to connect, learn, and grow within the beauty industry. Don’t miss out on the chance to be part of this exciting event. Click here to RSVP!

What do you think?

  • How do you feel about Allure IMA's move? Will it positively impact the local community?
  • What are your thoughts on online versus in-person beauty education?
  • Is the rise of beauty schools a reflection of changing job markets?
  • Do you believe that beauty education should focus more on practical skills or theoretical knowledge?
  • What role do you think local government should play in supporting educational institutions?

We’d love to hear your opinions! Join the conversation and let your voice be heard.

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Marcus Johnson
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Marcus Johnson

An accomplished journalist with over a decade of experience in investigative reporting. With a degree in Broadcast Journalism, Marcus began his career in local news in Washington, D.C. His tenacity and skill have led him to uncover significant stories related to social justice, political corruption, & community affairs. Marcus’s reporting has earned him multiple accolades. Known for his deep commitment to ethical journalism, he often speaks at universities & seminars about the integrity in media

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